Although seltzers have been available in various forms for almost a decade, it wasn't until brands like White Claw hit the liquor and beer aisles in 2016 that the segment settled on 'hard' seltzer. Consumers were reeled in with sleek canned packaging featuring pops of color to emphasize flavor variety. As hard seltzer continues to provide the solution for a growing health halo trend in the beverage industry, flavor is still king when it comes to consumer appeal.
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