Opportunities for new functional foods and beverages abound. Currently, the market is worth $281.14 billion and is forecasted to grow 9.5% annually to reach a possible $580 billion by 2028. 

Earlier this year, FlavorSum conducted a study to assess consumer expectations about food and beverage functionality. This video explores opportunities for innovation and how food and beverage companies can satisfy the growing hunger for functional products.

Innovation_Opportunities_in_Functional_Foods

 

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Written by FlavorSum