People reach for non-alcoholic adult beverages for many reasons, including healthfulness, personal preference, lifestyle restrictions, and more. What was once a small pocket segment is now expanding to the mainstream. In fact, 58% of people are drinking more non-alcoholic and low-ABV cocktails than a year ago (2022 Bacardi Cocktail Trends Report, Global). 

According to a FlavorSum proprietary study, 56% of US adults are looking for purposeful beverages. As consumer demand grows, developers are tasked with creating functional beverages that deliver desired health and wellness benefits and great taste. Our latest webcast explores how manufacturers can stand out in the functional beverage space.