7 min read

What’s for Breakfast: Trends and Insights to Inspire Innovation

By FlavorSum on Jul 28, 2022

What if we asked you what’s the most important meal of the day? Did you say, ‘Breakfast?’ Your first food of the morning represents the foundation of the day and an opportunity to break the hours-long overnight fast. And even if breakfast doesn’t hold the number one spot for you, you’re likely still a fan of breakfast foods. Author Jonathan Goldstein notes, “Everyone runs around trying to find a place where they still serve breakfast, because eating breakfast, even if it's 5 o'clock in the afternoon, is a sign that the day has just begun, and good things can still happen.”

Topics: Innovation Flavors for Food and Beverage NPD Product Development Solutions Breakfast