4 min read

Free From Alcohol, Full of Flavor

By FlavorSum on Dec 16, 2021

The alcohol-free trend is picking up pace, and formulators are investigating ways to create delicious products that mimic their alcohol-full counterparts. We recently sat down with FlavorSum Beverage Applications Scientist Blake Lyon to tap into insights about creating an enjoyable alcohol-free product without compromising on taste, novelty, or drinking experience.

Topics: Innovation Product Development Solutions Functional Foods & Beverages
6 min read

Food & Beverage Market Trends for 2022: Part 1

By FlavorSum on Nov 11, 2021

If 2021 is the year of the health-conscious consumer, food and beverage manufacturers and retailers are wondering how to address evolving consumer needs in 2022. Industry experts predict the health-conscious consumer is here to stay and with a broader focus.

Almost three-quarters of adults agree that the pandemic experience has dramatically changed their perspective on life (Mintel). We saw the effects of these shifts in 2020 and 2021 as consumers reevaluated their health and approach to wellness. More people began cooking at home and making healthier eating and exercise choices. They also searched for products to support their immune systems and help relieve stress.

Physical health will continue to be a top priority in 2022, but the focus is expanding to include mental wellness and environmental health. Consumers will be shopping for food and beverage products that support their well-being and help them meet new sustainability goals.

Topics: Innovation NPD Product Development Solutions Plant-Based Functional Foods & Beverages
5 min read

News from SupplySide West 2021

By FlavorSum on Nov 4, 2021

Clear skies, sunlit mountains, and the bright lights of Las Vegas created a welcoming backdrop for more than 11,000 visitors who gathered at Mandalay Bay for SupplySide West 2021.

Since launching in 1997, SupplySide West (SSW) has provided a focal point where the science and strategy of food & beverage development intersect. SSW consistently showcases cutting-edge scientific innovation, strategic educational programming, and networking opportunities to foster partnerships between participants.

The FlavorSum team attended the Expo and shared proprietary consumer insights at the Supplier Presentation Theater. Here are a few highlights from the event!

Topics: Innovation Product Development Solutions Functional Foods & Beverages
1 min read

Innovation Opportunities in Functional Foods & Beverages (Video)

By FlavorSum on Oct 28, 2021

Opportunities for new functional foods and beverages abound. Currently, the market is worth $281.14 billion and is forecasted to grow 9.5% annually to reach a possible $580 billion by 2028. 

Earlier this year, FlavorSum conducted a study to assess consumer expectations about food and beverage functionality. This video explores opportunities for innovation and how food and beverage companies can satisfy the growing hunger for functional products.

Topics: Innovation Functional Foods & Beverages
5 min read

How FlavorSum is a Solution-Focused Company

By FlavorSum on Oct 21, 2021

According to industry research, a solution-focused company achieves results by identifying and amplifying successful processes. Consultants offer various models for developing a solution-focused culture, often relying on acronyms like SIMPLE, PLUS, or OSKAR to share essential principles within an organization. Although designed differently, each framework provides practical, powerful guidelines for teams.

We spoke with Katie Colyer, FlavorSum Customer Care Lead, to get her perspective about what solution-focused means at FlavorSum. Here are the insights Katie shared about how FlavorSum helps customers achieve their growth goals.

Topics: Innovation Product Development Solutions Functional Foods & Beverages
5 min read

Building in Benefits: Opportunities for Functional Foods & Beverages

By FlavorSum on Oct 7, 2021

2021 has become the year of the health-conscious consumer. North American shoppers are actively looking for foods and beverages that offer functional benefits beyond basic nutrition. Food Navigator notes the shift in shopping values as consumers take a “more proactive approach to the nourishment of their bodies and minds.” Candy Industry specifically points to consumers reaching for functional foods like protein bars to cut down on sugary snack foods. 

Opportunities for new functional foods and beverages abound. Currently, the market is worth $281.14 billion and is forecasted to grow 9.5% annually to reach a possible $580 billion by 2028. 

Earlier this year, FlavorSum conducted a study to assess consumer expectations about food and beverage functionality. We’ve already explored the functional benefits North American consumers are interested in and the categories they turn to for support. Now, we will dive deeper into opportunities for innovation and explore how manufacturers can build market share by satisfying the growing hunger for functional products.

Topics: Innovation Product Development Solutions Functional Foods & Beverages
5 min read

Functional Food & Beverages: Categories Consumers Turn to for Benefits

By FlavorSum on Sep 9, 2021

Consumers are actively looking for more than nutrition from foods and beverages. Several weeks ago, we published an article exploring findings from a FlavorSum study designed to assess consumer expectations about food functionality. Results showed about two-thirds of people in the U.S. and three-fourths of Canadians want food and beverage solutions to support their health goals.

And interest is high in functional foods that can meet various needs, from baseline health concerns like immunity or longevity to enhancing energy or supporting relaxation.

In Part 2 of our summary, we examine the categories, ingredients, and flavors associated with specific functional benefits. Our goal: to help product developers focus innovation in areas that resonate with consumers.

Topics: Innovation Flavors for Food and Beverage Product Development Solutions Functional Foods & Beverages
6 min read

How Beverage Innovation is Responding to Evolving Consumer Needs

By FlavorSum on Aug 26, 2021

Thirst-quenching fun and convenience continue to drive beverage purchase decisions. But consumer interest in health & wellness, premiumization, variety, and sustainability are leading beverage brands to expand their assortment or explore new areas.

The FlavorSum team identified growth opportunities by exploring the market, consumer, and flavor trends in several beverage segments.

Topics: Innovation Flavors for Food and Beverage Product Development Solutions Functional Foods & Beverages
6 min read

The Search for Functional Foods & Beverages: Boosts Consumers Want

By FlavorSum on Jul 15, 2021

The idea of purposeful eating emerged more than 2500 years ago. Yep, that’s right – in the 5th century BC, the father of medicine, Hippocrates, linked food with health when he wrote: “In food excellent medicine can be found…” The use of food to enhance well-being retreated when modern drug therapies emerged in the 19th century. It wasn't until the early 20th century that the role of diet in disease prevention re-entered conversations. Regulatory agencies worldwide developed food consumption guidelines to help people understand how diet can reduce the risk of some diseases. And since the early 1990s, particularly in the United States, the manufacture of functional foods & beverages increased when government legislation loosened some requirements for substantiating health claims. The global functional food and beverage market generates more than USD 280 billion, and with a forecasted CAGR of 9.5%, it may reach USD 530 billion by 2028.

In 1994, researchers noted that consumers recognized the power of diet for self-care, and the trend remains one of the leading phenomena in the food & beverage industry. To learn more about the benefits consumers want from functional foods & beverages, the FlavorSum team recently conducted proprietary research in North America and highlights key findings below. Our study also examined the categories and ingredients associated with specific functional benefits; we’ll share those findings in Part 2 of our summary.

Topics: Flavors for Food and Beverage NPD Product Development Solutions Functional Foods & Beverages