If 2021 is the year of the health-conscious consumer, food and beverage manufacturers and retailers are wondering how to address evolving consumer needs in 2022. Industry experts predict the health-conscious consumer is here to stay and with a broader focus.
Almost three-quarters of adults agree that the pandemic experience has dramatically changed their perspective on life (Mintel). We saw the effects of these shifts in 2020 and 2021 as consumers reevaluated their health and approach to wellness. More people began cooking at home and making healthier eating and exercise choices. They also searched for products to support their immune systems and help relieve stress.
Physical health will continue to be a top priority in 2022, but the focus is expanding to include mental wellness and environmental health. Consumers will be shopping for food and beverage products that support their well-being and help them meet new sustainability goals.