What do you have on your shopping list this week? It probably includes at least one item with a functional ingredient. Protein bars to keep your energy up, probiotic gummies to support your gut biome, or turmeric mango green tea to boost your immune system. All are examples of how functional ingredients add value to otherwise ordinary products.
Functional foods and beverages offer consumers countless ways to pursue health or lifestyle goals through food choices. And manufacturers can add functional options to their assortment as a tactic for building market share and brand loyalty.