9 min read

Infusing Function and Flavor into Fortified Gummies

By FlavorSum on May 12, 2022

Over the past two years, we’ve seen an uptick in consumers prioritizing health. According to Innova Market Insights, over half of consumers took active steps to improve their physical health in 2020.

With their bite-sized and fun format, gummies are becoming more popular as delivery systems for nutritional boosts.

Topics: Innovation Flavors for Food and Beverage NPD Product Development Solutions
5 min read

Using Flavor to Enhance Mood-Boosting Foods & Beverages

By FlavorSum on May 5, 2022

Topics: Innovation Flavors for Food and Beverage NPD Product Development Solutions
6 min read

Formulating with Flavor: Bakery Emulsions

By FlavorSum on Apr 28, 2022

Topics: Bakery Innovation Flavors for Food and Beverage NPD Product Development Solutions
7 min read

Leveraging Seasonal Flavors for LTO Success

By FlavorSum on Apr 21, 2022

Take a moment to think about your favorite season. Many of our seasonal associations are linked to specific foods or beverages, whether a key lime pie-flavored ice cream on a warm summer day or a chocolate gingerbread latte during the holidays. Developing a successful seasonal LTO (limited time offer) will build on these associations and cater to evolving consumer needs, like health goals and desire for functionality. While flavors play a big part in the product development calendar, keeping up with changing seasons and consumer flavor preferences can be challenging. The FlavorSum team explored seasonal flavor trends to support your next LTO.

Topics: Innovation Flavors for Food and Beverage NPD Product Development Solutions
1 min read

Webinar: Bars are Back

By FlavorSum on Apr 7, 2022

Consumers continue to buy bars for the taste, functionality, and fun that brands deliver. Learn what's driving the resurgence in bars and discover the opportunities producers have to connect with consumers. Lisa Jackson, Director of Marketing, examines ways bar producers can meet consumer needs and expectations through functionality, texture, shape, and flavor.

Click the thumbnail below to access the webinar:

Topics: Innovation Flavors for Food and Beverage NPD Product Development Solutions bars
6 min read

Bakery Innovations: Exploring Format & Functionality to Satisfy Snack Cravings

By FlavorSum on Mar 31, 2022

The bakery snack category is expanding to include new formats and added functionality. Maybe you’ve seen “brookie” recipes on TikTok or Pinterest or decided to try a “muffin bar” instead of your usual breakfast option. Even as we’re captivated by the next new thing (“mookie,” anyone?), bakery innovations that drive repeat purchases will be ones that align with consumer needs. 

Let’s explore how producers can create snacks that meet desires for functionality, convenience, and fun, building market share and loyalty in the process. Our team reviewed recent launches from Mintel’s Global New Products Database (GNPD) to illustrate opportunity areas.

Topics: Innovation Flavors for Food and Beverage NPD Product Development Solutions bars
4 min read

Key Trends from Natural Products Expo West 2022

By FlavorSum on Mar 17, 2022

The trade show world is back in full swing! After a two-year hiatus due to the pandemic, Natural Products Expo West came back in full force last week, with an estimated 57,000 attendees. The jam-packed event took place over five days in Anaheim, CA and featured around 2,700 exhibitors showing the latest innovations in the health and wellness space. Exhibitors primarily showcased natural and organic products ranging from food and beverage to personal care and supplements. Expo West always presents a great opportunity to preview what’s new and upcoming, and this year met expectations with around 600 brands showcasing for the first time.

According to New Hope Network, the natural and organic industry grew 7.7% to $274 billion in 2021 and is forecast to surpass $300 billion in sales by 2024 and $400 billion by 2030. So, what are the latest trends driving this growth? Let’s take a look at what Expo West 2022 had to offer.

Topics: Innovation Flavors for Food and Beverage NPD Product Development Solutions
6 min read

Tips to Help Build Function and Flavor into Snack Bars

By FlavorSum on Mar 10, 2022

Consumers have always reached for snack bars as an on-the-go energizer and satisfier. As work and school shifted to home bases and activities diminished during COVID-19 in early 2020, the snack bar market changed rapidly. Now, with restrictions lifting, the snack bar market is showing clear signs of a rebound. Mintel predicts that the snack bar market in the United States will rise to pre-pandemic levels in 2022 and continue to grow through 2025. And while this growth reflects lessening impacts of the pandemic, the world of snacking is also evolving and creating room for bar innovation.

Topics: Innovation Flavors for Food and Beverage NPD Product Development Solutions bars
1 min read

FlavorScience Episode 1: Frozen Desserts (Video)

By FlavorSum on Mar 3, 2022

In our first installment of FlavorScience, we explore how to tackle the formulation and flavor challenges that can arise when creating a frozen dessert. Our experts cover everything from bases to inclusions to variegates, as well as popular label claims, such as reduced sugar and plant based.

 

FlavorScience_Episode1_FrozenDesserts
Topics: Frozen Desserts Innovation NPD Product Development
5 min read

Enhancing Immunity Benefits Through Flavor

By FlavorSum on Feb 24, 2022

Most of us have inherent associations between immunity and flavor, even if we don’t realize it. We reach for a citrusy tea for the extra vitamin C to soothe a scratchy throat or choose a snack with antioxidant-rich ingredients like blueberries or açai to ward off the sniffles. Tapping into these flavorful relationships can add depth to products with immunity claims and give shoppers more ways to reach their health goals.

The functional food and beverage market is currently worth $281 billion and is forecasted to grow to a possible $580 billion by 2028. Within that growing market, more consumers are seeking out products with immunity-boosting ingredients. While the idea of immunity-boosting is certainly not new, it gained heightened recognition during the COVID-19 pandemic. Mintel reports that food and beverage product launches with immunity claims are up 20% over the past year and 50% over the past five years.

With consumers continuing to prioritize their health, we expect to see an increase in foods and beverages bolstered with immunity claims. Mintel has noted that immunity will be a highly-sought claim in 2022. And FlavorSum’s proprietary consumer research shows immunity is the most sought-after functional benefit among 19 areas we investigated. Developers can leverage immunity-boosting flavor associations to tap into this market and capture willing consumers.

Topics: Innovation Flavors for Food and Beverage NPD Product Development Solutions Functional Foods & Beverages