Sales of RTD alcoholic beverages continued to expand in the last year, despite pandemic-related closures of bars and restaurants. International Wine & Spirit Research (IWSR) predicts RTDs will double their market share by 2025, moving to 8 percent of the global alcoholic beverage market (up from 4 percent in 2020). The trend reflects the broadening availability and variety available to a growing audience who is responding to the convenience and taste of a RTD alcoholic drink.
- A recent survey from Bacardi revealed that more than 40 percent of consumers worldwide plan to drink an RTD adult beverage in 2022.
- The category generates stronger appeal in the U.S., where 80 percent of adults plan to explore their RTD alcoholic beverage options at retail or online.
What's fueling RTD alcoholic beverage growth in North America? And what's next for a category that pushes the boundaries of the alcoholic beverage landscape? The FlavorSum team recently explored the RTD market and consumer dynamics in North America. Here are notable insights about opportunities bubbling up for producers.