What is it about the tangy taste of fresh apple cider that makes us happier? Do you notice that even thinking about a warm, gooey cinnamon roll can make your mouth water?
3 min read
How Flavors Can Boost Mood and State of Mind
By Gwen Buffinga on Aug 28, 2020
Topics: Alcoholic Beverages Confections Frozen Desserts Processed Fruits Innovation Flavors for Food and Beverage Product Development Mood-Boosting Flavors
5 min read
The Inspiration for Flavor Innovation
By Dr. Polly Barrett on Aug 21, 2020
Fact: Most people like to try new flavors
- 67% of us agree that “we love to discover new flavors.” We rank taste as the #1 driver of choice for foods and beverages, according to a study from Innova.
- More than 70% of people will visit a food & drink establishment that offers new flavors, says Technomic’s research, with two-thirds agreeing they’ll pay more for innovative tastes.
Topics: Alcoholic Beverages Bakery Confections Frozen Desserts Processed Fruits Innovation Flavors for Food and Beverage NPD Product Development
3 min read
Gear Up for Fall with Flavor!
By Gwen Buffinga on Aug 14, 2020
When the calendar flips to September, we leave summer behind for a new season. We start craving fall flavors even if the hot temps stick around. Despite changes to our routines this year, the flavors we associate with fall and winter seem strongly connected to cheerful times like: